By Anonymous
(High Point, NC) With the Internet becoming an increasingly important means of reaching consumers across the country and around the world, the Atrium Furniture Mall has redesigned its website to make browsing for furniture fun and easy.
“With so many of our shoppers telling us they visited our web site before visiting our mall, we know that we have to keep our site fresh, informative and easy to navigate,” said Judie Holcomb-Pack, Marketing Director. “We want our site to reflect the excitement of shopping for furniture in the Home Furnishings Capital of the World ™.”
Marty Heim, owner of Marty Designs and primary consultant on the project, noted, “High Point, NC, is world renown as the place to shop for furniture. This site conveys not only the excitement of the Atrium as a shopping destination, but High Point as an exciting place to visit as well.”
Features of the site include:
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New navigation with information divided by headings so shoppers can find what they’re looking for with a minimum number of clicks.
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Home Décor tips from local interior designers.
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High Point Area Attractions, Attractions for Kids, Hotels, Dining, Area Golf Courses and the High Point Convention & Visitors Bureau Events Calendar.
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Shop’n’Stay (www.shopandstay.com), the Atrium’s special shopping weekend held four times a year.
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The Atrium Café’s menu and on-line catering request form.
The site has several goals which include letting visitors know immediately it is a brick-and-mortar site, educating them on the furniture buying process, and encouraging them to make the trip to High Point to shop for furniture.
“When shoppers come into our mall, almost 75% say they saw us on the web, not only shoppers from outside the state, but also those who are our backyard neighbors,” states Holcomb-Pack.
Marty Designs (www.martydesigns.com) is a web site design and development company located in Pleasant Garden, NC.
Owned by Ikerd Enterprises of Hickory, NC, the Atrium Furniture Mall is located at 430 S. Main Street, downtown High Point, North Carolina, and is open Monday through Friday from 9 am to 6 pm, and Saturday from 9 am until 5 pm. Additional information can be obtained from their web site at www.atriumfurniture.com or e-mail judie@atriumfurniture.com.
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By Anonymous
Minneapolis – Monday, September 8, 2003 - Naturally handsome outdoor wood furniture, imported from Vietnam by Minneapolis-based Creative Woodwork International (CWI), will be featured in a syndicated episode of Hometime, “Backyard Sunroom” (S301), scheduled to air nationally on Saturday, September 13, 2003. Hometime’s program schedule, show descriptions and local listings of stations, airdates and times are accessible online at www.hometime.com/TV/synd/syndicat.htm. In Minneapolis-St.Paul, Hometime airs on WCCO-TV.
“In this program, we show how we worked alongside a homeowner to transform an area under a second-story deck into a wonderful new sunroom,” says Dean Johnson, Hometime’s creator and co-host. “We chose CWI’s expertly crafted outdoor wood furniture to bring distinctive character to the project. Plus, their Lifewood furniture is stronger, yet less costly, than teak.”
About Hometime
Presently in its 17th season, Hometime (www.hometime.com), hosted by Dean Johnson and Robin Hartl, is a home-improvement television show broadcast on public television, The Learning Channel, and in syndication. Hometime aims to help homeowners achieve professional-looking results from their home-improvement projects. Hometime tackles everything from landscaping, painting, and kitchen facelifts to managing new construction and major additions to older homes.
About Creative Woodwork International (CWI)
Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports beautiful and enduring outdoor wood furniture from Vietnam. Our manufacturer is certified the by the Forest Stewardship Council for forest management and chain-of-custody and skillfully crafts our Lifewood furniture with naturally handsome, sustainably harvested hardwoods. Lifewood, including the Veranda and Lifeware collections, provides a superior alternative to meet consumers’ growing demand for distinctive, durable and affordable wood furniture that brings comfort and style to outdoor living areas. More information on CWI, including Lifewood product catalogs and photos, is available at www.creative-woodwork.net.
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By Anonymous
Walpole, MA -- January 26, 2003 – Before you spend your hard-earned dollars on inferior furniture, find out the real facts of what goes into quality wood furniture. Ed McDonough, owner of Boston Accent Furniture, reveals all the secrets in his new book, “7 Steps to Buying Wood Furniture You’ll Love.”
Between the covers, McDonough states “The educated consumer is the person that always gets the greatest value for their dollar!” The book’s seven-step process educates the reader on the different types of furniture, the materials used to make it, the manufacturing techniques and how to spot the good from the bad. The goal is to instruct the reader how to determine the quality of furniture they want to purchase, by teaching them how it’s made, and then how to get it at a fair price.
The book also details the difference between standard production furniture and high quality handcrafted custom furniture. It exposes how quality goes down in production furniture as the speed to produce it increases. It arms the reader up front with all the knowledge they need to make the right decision.
As a bonus, McDonough has developed a simple process to guide the reader through determining what style of furniture will best fit their home and lifestyle. Here both functionality and décor come into play. The lesson concludes with a simple exercise that determines the “Buyer’s Index”, directing the reader to the appropriate furniture market to shop.
To close out the reading, Step 7 – Understand How Furniture Stores Sell, enlightens the reader on the techniques retailers use to “sell you” and why. It discusses how furniture prices are determined and how major furniture manufacturers impose a Minimum Advertised Price directly to the retailer, which causes the consumer’s price to go up!
Included in the back of the book is the Furniture Buyer’s Checklist to keep the reader on track when making their purchasing decision. This, along with over 25 secrets shared by the author, will lead to many successful purchases of quality wooden furniture.
For details on obtaining the book, please contact Boston Accent Furniture directly at 508-668-9564 or by e-mail at info@bostonaccentfurniture.com.
About Boston Accent Furniture
Boston Accent Furniture is located in Walpole, Massachusetts and is an industry leader in custom handcrafted furniture. The company specializes in exceptional high-quality wooden furniture, cabinets, built-ins and accessories made to the consumer’s exact specifications; any shape, any style, and any size and from any type of wood. Product distribution is through the Interior Designer community as well as direct contact with the company.
For more information, contact:
Ed McDonough
Boston Accent Furniture
Walpole, MA 02081
Phone: 508-668-9564
info@bostonaccentfurniture.com
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